1. Who we are

Alba Wildlife Cruises is the Data Controller for information collected through our website, booking platform and onboard operations.

• Email: info@albawildlifecruises.local
• Address: The Pier, Mallaig, PH41 4QD, Scotland
• Telephone: 01687 000000

2. What personal data we collect

• Account details – name, email, phone number, password hash.
• Booking details – names, ages, travel dates, accessibility requirements.
• Payment info – processed securely by third-party providers.
• Technical data – IP address, browser type, device identifiers.
• Communication data – emails, messages, support queries.
• Preference data – marketing preferences and cookies.

3. Legal bases for processing

• Contract: to fulfil your booking.
• Legitimate interest: to improve services, ensure security and prevent fraud.
• Legal obligation: safety reporting, accounting, record retention.
• Consent: for marketing emails and newsletters.

4. How we use your data

• To process bookings and payments.
• To send confirmations, updates and safety notices.
• To provide customer support.
• To manage loyalty or promotional schemes.
• To maintain website security and functionality.
• To send marketing communications where you consent.

5. Sharing your data

Your data may be shared with:

• Payment processors
• Email and SMS providers
• IT hosting and support partners
• Emergency or maritime authorities (only when required)

We never sell your personal data.

6. Data retention

• Booking records – retained for up to 7 years (legal requirement)
• Marketing data – until you withdraw consent
• Technical logs – 30–90 days

7. Your data rights

Under UK GDPR, you have the right to:

• Access your data
• Request correction or deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent for marketing

Contact us at privacy@albawildlifecruises.local to exercise your rights.

8. Security

We use encryption, access controls, secure hosting, backups and monitoring to protect your information from unauthorised access or misuse.

9. Cookies

For information on the types of cookies we use and how to control them, please see our Cookie Policy.